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Data Quality

Definition

The measure of data's fitness for its intended uses, encompassing accuracy, completeness, consistency, timeliness, and validity.

Overview

Data quality refers to how well data meets the requirements for its intended use. Key dimensions include accuracy (correctness), completeness (no missing values), consistency (same across systems), timeliness (current), and validity (conforms to rules). Poor data quality undermines automation and analytics initiatives. Data quality management involves profiling, cleansing, standardization, and ongoing monitoring.

Why It Matters

Bad data costs organizations an average of 15-25% of revenue through failed processes, incorrect decisions, and wasted effort. Every automation initiative is only as reliable as the data it processes—garbage in truly means garbage out at enterprise scale.

How New Odyssey Helps

New Odyssey includes built-in data quality monitoring with AI-driven validation rules that catch anomalies before they propagate, ensuring clean data flows through every automated workflow.

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