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Master Data Management (MDM)

Definition

The practice of creating and maintaining a single, authoritative source of truth for critical business data entities like customers, products, and vendors.

Overview

Master Data Management (MDM) ensures that key business entities have consistent, accurate data across all systems. MDM addresses data quality issues like duplicates, inconsistencies, and outdated information. A well-implemented MDM strategy defines golden records for each entity and synchronizes them across systems. MDM is foundational for successful integration and automation initiatives.

Why It Matters

Without MDM, the same customer might exist as three different records across your CRM, ERP, and support systems—leading to conflicting reports, duplicated outreach, and inability to calculate true customer lifetime value. Poor master data undermines every downstream process.

How New Odyssey Helps

New Odyssey's AI-powered entity resolution automatically deduplicates, matches, and synchronizes master data across all connected systems, establishing a reliable golden record without months of manual data cleansing.

Related Terms

Data Governance

The framework of policies, processes, and standards that ensure data is managed as a valuable enterprise asset throughout its lifecycle.

Data Quality

The measure of data's fitness for its intended uses, encompassing accuracy, completeness, consistency, timeliness, and validity.

Related Solutions & Use Cases

Customer Data Sync

Keep customer data consistent across all systems. Eliminate duplicate entries and ensure every team has accurate information.

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Data Migration

Migrate data between systems with AI-powered mapping and validation. Zero data loss, minimal downtime.

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Customer 360 Unification

Create a complete, real-time view of every customer by unifying data from all touchpoints and systems.

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