Customer 360
Definition
A comprehensive, unified view of a customer that combines data from all touchpoints and systems.
Overview
Customer 360 refers to a complete view of a customer that integrates data from all interactions and systems. This includes CRM data, transaction history, support tickets, marketing engagement, and product usage. A true Customer 360 enables personalized experiences, better service, and informed decision-making. Achieving Customer 360 requires integrating multiple systems and resolving identity across data sources.
Why It Matters
Without a unified customer view, sales reps miss upsell opportunities, support agents ask customers to repeat information, and marketing sends irrelevant messages. These disconnected experiences erode customer loyalty and directly reduce lifetime value.
How New Odyssey Helps
New Odyssey unifies customer data across CRM, ERP, support, and marketing systems using AI-powered identity resolution, delivering a true Customer 360 that updates in real time across all touchpoints.
Related Terms
Customer Relationship Management (CRM)
Software systems that manage customer interactions, sales pipelines, and marketing campaigns to improve customer relationships.
Master Data Management (MDM)
The practice of creating and maintaining a single, authoritative source of truth for critical business data entities like customers, products, and vendors.